7-Eleven is finding a new way to serve late-night munchies to the college crowd by partnering with Tapingo to deliver to college campuses.
Starting today, students near the participating colleges in California, Arizona, Pennsylvania, Ohio and Maryland can order up delivery by using the Tapingo app. There are close to 100 participating schools.
"Tapingo users are largely college students who are digital natives. They are redefining convenience and accustomed to ordering what they want with a few taps on a computer or smartphone," said Raja Doddala, 7-Eleven's VP of innovation and ventures. "Tapingo's technology helps us build a relationship with this demographic."
Tapingo partners with colleges, food service providers and brands including Aramark and Chipotle. The on-demand delivery service is entirely staffed by students and campus meal funds can be applied to purchases. There's a $2.99 delivery charge.
7-Eleven has been adding delivery services and in September announced a pilot program with DoorDash. Previously, the convenience store chain tested a similar service with Postmates.
-See this 7-Eleven press release
-Read this TechCrunch article
7-Eleven partners with DoorDash delivery service
7-Eleven tests delivery
7-Eleven opens first US airport store at LAX
7-Eleven acquires Tedeschi Food Shops
Convenience stores make up 34% of all US retail outlets