Now that the October EMV fraud liability shift deadline has arrived, shoe stores are top among the retail categories that are prepared—69 percent have EMV-ready terminals in place at the point of sale. In second place, 59 percent of department stores are ready for the transition, according to The Strawhecker Group.
Less prepared categories are stationery stores and book stores, 23 and 24 percent EMV-ready, respectively. "It makes sense that certain retail merchant types are more ready than others for the liability shift, as some are much more likely to potentially see fraudulent transactions," said Mike Strawhecker, principal at The Strawhecker Group. "While many retailers have not yet upgraded their terminals, big-box merchants such as Walmart and Target are ready for Oct. 1." Story