68% of John Lewis digital sales are mobile

U.K. shoppers are more inclined than those in the United States to shop from mobile devices, a trend confirmed by British retailer John Lewis, which now sees the bulk of digital visits come from smartphones.  

Roughly 60 percent of John Lewis's online traffic comes from mobile phones and sales jumped 68 percent in the past year. But these U.K. shoppers aren't just mobile, but are omnichannel as well: two-thirds of John Lewis' customers use both online and stores. Story