66% global shoppers prefer online marketplaces for purchases

Sixty-two percent of online shoppers are using search engines to find products. Once ready to purchase, 66 percent of these same online shoppers consider buying from online marketplaces and 62 percent consider retailers' websites, according to Pitney Bowes' second annual Global Online Shopping Study.

Countries topping the list for purchasing products from online marketplaces include Russia, 78 percent, China and the U.S., both 76 percent. In the U.S., 64 percent of shoppers start a search on a marketplace, such as Etsy, Shopify or eBay (NASDAQ:EBAY), followed by their favorite websites, search engines and social media, according to a report released by Amazon (NASDAQ:AMZN) and PYMNTS.com.

As for consumer websites, shoppers in Australia, 81 percent, are most likely to purchase directly from a retailer's website, followed by the U.K., 72 percent, and Canada, 71 percent.

Germany topped the list for countries most likely to purchase products on search engines, 46 percent, followed by Japan, 40 percent, and South Korea, 33 percent. And when it comes to purchasing from social media sites, India topped the list, 27 percent, followed by Brazil, 15 percent, and Russia, 14 percent.

Looking at the age of shoppers, more than a quarter of millennials 18 to 24 years old, and 21 percent of 25 to 34 year olds, are likely to visit social media sites for inspiration when searching for products. Only 16 percent of older shoppers, ages 35 to 44, are likely to visit these sites for inspiration and 12 percent of 45 to 54 year olds.

Globally, almost a quarter of consumers make most of their online purchases via mobile device.

   Full Global Online Shopping infographic from Pitney Bowes here

"In today's global marketplace, e-commerce is continuing to connect the world's economies in new ways, making it possible for brands to sell, compete and expand their footprint," said Lila Snyder, president of global e-commerce at Pitney Bowes. "By focusing on the consumer—what they want and how they like to shop—brands can develop the right roadmap to achieve global e-commerce success."

Barriers to global online shopping include high shipping costs, 64 percent; additional fees at time of delivery, 48 percent; and product delivery taking too long, 39 percent. Plus, returns are a concern among 33 percent of global shoppers.

For more:
-See this Pitney Bowes press release

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