66% of consumers research circulars, inserts before grocery shopping

Consumers are becoming increasingly smarter at researching grocery shopping deals both in print and online before heading to the store. According to Quad/Graphics's 2015 Customer Focus Research, 66 percent of U.S. shoppers research advertising inserts and circulars before deciding where to grocery shop. And of that group, 30 percent are using advertising inserts online at supermarket e-commerce sites. In fact, one in four of these shoppers has visited a grocery website to assist with shopping in the past month and the main reason, 61 percent, was to access online circulars for specials or, 56 percent, for coupons. Story