63% of free Wi-Fi users likely to spend more

Free Wi-Fi attracts users, but many still struggle to get online at public hotspots.

According to a study by cloud-based software company Purple Wifi, 78 percent of respondents said they actively looked for and would be more likely to visit a place that offered them free Wi-Fi, 75 percent said they are more likely to stay in a location longer for free Wi-Fi, and 63 percent are more likely to spend additional money in that venue. Study