61% of consumers holiday shop within 10 miles of home

Sixty-two percent of respondents go straight to a search engine when researching a holiday gift, and more than three-quarters look online for holiday shopping deals and discounts, according to G/O Digital's 2015 report on holiday purchasing habits.

According to a PwC survey last year, 73 percent of shoppers said they browse online and then purchase products in-store.

Discounts of 15 percent or more will draw holiday shoppers in-store, although any discounts or promotions can be a draw for shoppers.

Shopping may start just after Halloween, as 47 percent of shoppers said they start thinking about what to purchase before November. Seventy-one percent of respondents always or often do research online before shopping in-store, while less than 1 percent never researching online before going to a store.

E-mail is most effective when retailers want to reach consumers, as 51 percent of respondents said they will click on a promotion from a local business in their email.

The use of social media for purchases is also growing. For example, almost one-third of responsedents said they purchased items from a local business based on a Facebook advertisement.

If last year is any indication, online shopping should be another big win for the 2015 holiday season. Up for the fourth quarter of 2014, U.S. e-commerce sales reached $79.6 billion, an increase of 2.3 percent from the previous quarter, according to the Census Bureau of the Department of Commerce.

For more:
-See this G/O Digital press release

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