59% of online shoppers would return to cart for discount

More than half of consumers who intend to make an online purchase and then abandon their carts say they could be convinced to complete their purchase if they were offered a discount of 20 percent.

A recent survey by BizRate Insights, a division of Connexity, that looked at the intents of online shoppers found that most shoppers would return to the cart, especially if the discount arrives after 6 p.m. Specifically, 59 percent of respondents would complete their purchase if they got a discount of up to 20 percent, and 20 percent of shoppers would be more likely to buy the items in their cart if they receive notice of a sale.

In addition, 62 percent of the 12 percent of those who abandon their carts say the best time to complete the purchase is after 6 p.m.

Eleven percent of online consumers are "true" cart abandoners, who came online to buy but do not finish the purchase. Half of those abandoners never put items in their cart; 18 percent leave after putting items in the cart; and 32 percent leave after having started to check out.

The top three reasons to abandon carts included not finding what the shopper was looking for, 21 percent; the color or size was out of stock, 17 percent; and the price was too high, 9 percent. Of the shoppers who left due to pricing, 31 percent said a coupon for up to 20 percent off would compel them to finish the transaction.

Looking at technical problems as a reason for abandonment, the top three issues included an error message, 12 percent; an inability to add items to the cart, 9 percent; and a link that went to a wrong or unexpected page, 9 percent. For mobile, shopping cart abandonment due to technical difficulties is even higher, as much as 90 percent.

For more:
-See this Internet Retailer article

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