More than half of consumers who intend to make an online purchase and then abandon their carts say they could be convinced to complete their purchase if they were offered a discount of 20 percent.
A recent survey by BizRate Insights, a division of Connexity, that looked at the intents of online shoppers found that most shoppers would return to the cart, especially if the discount arrives after 6 p.m. Specifically, 59 percent of respondents would complete their purchase if they got a discount of up to 20 percent, and 20 percent of shoppers would be more likely to buy the items in their cart if they receive notice of a sale.
In addition, 62 percent of the 12 percent of those who abandon their carts say the best time to complete the purchase is after 6 p.m.
Eleven percent of online consumers are "true" cart abandoners, who came online to buy but do not finish the purchase. Half of those abandoners never put items in their cart; 18 percent leave after putting items in the cart; and 32 percent leave after having started to check out.
The top three reasons to abandon carts included not finding what the shopper was looking for, 21 percent; the color or size was out of stock, 17 percent; and the price was too high, 9 percent. Of the shoppers who left due to pricing, 31 percent said a coupon for up to 20 percent off would compel them to finish the transaction.
Looking at technical problems as a reason for abandonment, the top three issues included an error message, 12 percent; an inability to add items to the cart, 9 percent; and a link that went to a wrong or unexpected page, 9 percent. For mobile, shopping cart abandonment due to technical difficulties is even higher, as much as 90 percent.
-See this Internet Retailer article
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