57% of back-to-school shoppers will not buy computers

A new survey finds that computers may not be on 57 percent of the back-to-school shopping lists this year. Mindful of saving money, more than half of recently surveyed adults say they will not purchase laptops, desktops, tablets or mobile devices for their kids, according to Crucial.com's Back-to-School Shopping Report.

With money on their minds, 82 percent of respondent back-to-school shoppers said they were more concerned by saving money than saving time with new gadgets when it came to back-to-school shopping. Seventy-three percent of respondents said they were very concerned with saving money in general, and that number increased to 82 percent for concerned back-to-school shoppers. 

Back-to-school shoppers reported saving strategies such as coupon clipping, 82 percent; do-it-yourself projects, 57 percent; and buying generic brands, 57 percent. In fact, 61 percent of respondents were willing to try and fix a slow computer to save money on repairs, and 58 percent of respondents expected computers to last at least five years.

"The results of the survey delivered an underlying theme: Most Americans seek to be as frugal as possible, but struggle to do so," said Ed Walker, Crucial e-commerce marketing manager. "It's not surprising consumers are seeking to make computers and various mobile devices last as long as possible, given their expense. When back-to-school season arrives, it can make a lot of sense for families to extend the life and performance of their existing computers, rather than spend hundreds of dollars on new ones." 

Spending money ranked as the biggest stress factor in back-to-school shopping. To help alleviate this stress, 16 states are waiving sales tax for back-to-school shoppers this year. And even amid financial fears, total back-to-school spending this season is expected to be up 5 percent from last year.

For more:
-See this Crucial.com press release

Related stories:
Sears offers personal shoppers for back-to-school
Target launches new app and YouTube campaign to target millennials
Staples launches 110% price match for BTS, partners with Teen Vogue
Will sluggish back-to-school doom the holidays?
Back-to-school is better than expected, but at a cost
 

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