54% of U.S. consumers enjoy grocery shopping, up from 41% in 2011

It seems grocery shopping isn't as tedious as it used to be for most of the population. In a recent "The Why? Behind the Buy" report from Acosta Sales & Marketing, 54% of consumers said they actually enjoy grocery shopping, up from 41 percent in 2011. What's the lure? Among the U.S. consumers that enjoy shopping, 40 percent like searching for new products, 38 percent like hunting for deals, and 25 percent just like browsing the items. Story