50% of Thanksgiving Day online shopping will be mobile

Thanksgiving Day promises to give Black Friday a run for the money as the busiest shopping day this holiday season, fueled in no small part by mobile devices.

The best deals and lowest prices are predicted to be found on Thanksgiving Day. And while the list of stores planning to be open on Thursday continues to grow, online sales are really expected to peak as shoppers plan to buy via mobile.

"Consumers will be able to get the best deals this year if they shop online on Thanksgiving Day," said Brad Rencher, senior VP, digital marketing, Adobe. "Smartphones and tablets continue to drive more and more sales online, which will lead to new sales records on Thanksgiving Day, Black Friday and Cyber Monday. With over 30 cents on the dollar spent via mobile devices, Thanksgiving Day will surpass Black Friday as the most mobile shopping day ever recorded."

Cyber Monday will still rule as the busiest online shopping day of the year, but Thanksgiving Day is catching up. According to IBM's holiday forecast, 53 percent of online shopping that day will be on mobile.

Mobile browsing is expected to account for 48.2 percent of all online traffic over the five-day holiday weekend. That's a 23 percent increase over last year. Mobile sales are expected to rise 9.5 percent and account for 24.4 percent of all online sales.

Apple will continue to dominate, with traffic from iOS devices projected to be more than double that of Android handsets, according to IBM. And smartphone users are more likely to browse while tablet owners buy in greater numbers. While this behavior by device has been the standard for several years, the gap is beginning to close as screen sizes grow and the user experience on smartphones more closely mimics that of tablets.

For more:
-See this IBM survey
-See this Adobe press release

Related stories:
91% of shoppers to make mobile purchase this holiday
68% of retailers not investing in mobile for Holiday 2014
Mobile 51% of online retail visits
Macy's deploys beacons, expands mobile initiatives
Retailers using mobile loyalty to drive foot traffic for brick-and-mortar

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