Coupons are still the preferred method of saving money for shoppers, as more than three in five consumers actively seek out coupons. According to a new study by RetailMeNot and Placed, "The State of Coupons and the Role of Mobile," more than 40 percent of consumers search for these coupons using a mobile app.
Of those searching mobile for coupons, Amazon, RetailMeNot, Walmart, Groupon and eBay were named as the top five shopping apps.
"Coupons are no longer limited to Sunday circulars; however, coupons are still the number one incentive that consumers prefer," said Marissa Tarleton, CMO, North America, RetailMeNot. "Mobile has made coupons an on-demand activity, with nearly half of consumers preferring to look for coupons via a mobile app, the number one choice for conducting searches. Retailers who embrace this change in consumer behavior to deliver offers at all stages of the planning process are poised to capture sales in the moment."
Also in the survey, 42.8 percent of consumers looking for coupons said they typically use mobile to search for them, followed by print at 35.9 percent. Juniper Research predicts that thanks to beacon technology, 1.6 billion coupons will be delivered via mobile to shoppers by 2020.
When surveyed on coupon usage, more than half responded that they use a coupon in one out of every four purchases or more frequently. In addition, 75 percent of consumers use at least one app to assist in their in-store shopping experience, and 27.5 percent use at least three apps.
According to a recent study by Adaptive Retail, 42 percent of shoppers want to receive automatic credit for coupons and discounts via their mobile phones—up from 35 percent last year—yet only 16 percent of retailers have the capability to automatically credit coupons.
-See this RetailMeNot press release
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