Nearly four in 10 consumers carried over their holiday gift purchasing debt into 2015. According to RetailMeNot's 2014 Holiday Shopping Retrospective and 2015 Outlook, the average outstanding balance from gift purchasing is $790.
Still, 63 percent of those surveyed believe they will save more money and make more money and 61 percent will be able to afford what they need in 2015.
"According to the survey, 29 percent of consumers felt retailers offered more sale days last year than in previous years," said Trae Bodge, senior lifestyle editor for The Real Day by RetailMeNot. "Given more opportunities to shop smart, the 2015 consumer's appetite for savings has been whetted and retailers need to align their promotional calendars to meet these expectations."
Consumers were not afraid to spend in 2014, as 83 percent said they spent more than expected. And 67 percent shopped on Thanksgiving Day, Black Friday or Cyber Monday, an increase from 58 percent in 2013.
But many shoppers came up disappointed, as more than half felt the crowds were smaller this past year but so were there deals, 34 percent. Promotions are high on shoppers' lists, as 64 percent said they want retailers to offer more discounts in 2015 than they did last year. And promotions are important year round, as 91 percent of shoppers reported that promotions trigger their in-store purchases, according to another RetailMeNot shopping study.
And at the top of that list are digital promotions. In fact, as many as 59 percent of customers say digital coupons have more sway than any other retail promotion strategy.
-See this RetailMeNot press release
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