26% of online transactions now on mobile

M-commerce and mobile payments are growing at a rapid rate, with 26 percent of online purchases now being made on mobile devices.

More than a quarter of global online transactions during the fourth quarter of 2014 took place on mobile devices, which is 11 percent higher than the third quarter of 2014 (23.3 percent), and 37 percent higher than the fourth quarter of 2013 (18.8 percent), according to payments technology company Ayden and its quarterly Mobile Payments Index.

The highest number of mobile payments were made in December, closely followed by November. Ayden tracks mobile transactions worldwide and included important shopping dates such as Black Friday in the United States, Singles Day in China and Cyber Monday globally.

The iPad maintained a slight lead at 34 percent of mobile transactions, with the iPhone at 32.3 percent. Android phones accounted for 25.3 percent of mobile transactions and are gaining in use. Just a year earlier, Android devices accounted for 20 percent of online payments compared to 40 percent for the iPad and 32 percent for the iPhone.

If the current trends persist, Android may surpass the iPhone and iPad in the latter half of this year, and the iPad is likely to lose its lead over the iPhone in the near future, notes the report.

Smartphone use overall is barreling full steam ahead as shoppers' preferred mobile device. Roughly 58 percent of all mobile transactions globally were made on phones, thanks in part to larger screens.

For more:
-See Ayden's Mobile Payments Index

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