Twitter users are more likely to start holiday shopping earlier than other consumers and are more prone to impulse purchases, according to a new study by DB5, a brand research firm. More than one-third of Twitter users have already begun thinking about holiday shopping and 81 percent love shopping for gifts, compared to 56 percent of non-users, reported Chain Store Age.
Of those surveyed, 24 percent plan to spend $1,000 or more this holiday season, compared to 10 percent of non-users. Twitter users, 75 percent, are planning on spending their money on clothing or shoes; 71 percent on gift certificates; 65 percent on music or video games; and 63 percent on electronics.
In addition, after all the gifts are accounted for, 87 percent of Twitter users will buy a few extra items, compared to 71 percent of non-users.
As many as 39 percent said that Twitter serves as their new holiday shopping list and 54 percent check Twitter to learn about products when at a retail store.
According to a recent survey conducted by research firm Millward Brown to explore Twitter's role in shopping, 44 percent of those surveyed want deals and specials only shown on Twitter, and the same amount want to be granted an opportunity to see sneak previews of new merchandise via Twitter.
In addition, 36 percent of respondents will look for ideas for holiday gift giving on Twitter and 35 percent will be on the lookout for links to retailers' online stores.
Although Twitter will supply shoppers with tons of information this holiday season, it seems most consumers will still opt to make purchases in a physical store. Only 5 percent of U.S. shoppers have ever made a purchase on a social media site, but 20 percent said they would consider it, according to a DigitasLBi study conducted online by Harris Poll. However, that hasn't stopped Twitter from pressing forward and testing a "Buy Now" button in tweets.
-See this Twitter Blog
-See this Chain Store Age article
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