Keyword: PwC

6 strategies for winning in the new retail ecosystem

The physical store will continue to be a key component in the omnichannel retail landscape of the future, according to PwC's latest report "The New Retail Ecosystem: From Disrupted to Disruptor." However, the future of shopping must include seamless, brand-defining experiences across all channels in order for retailers to remain competitive against major disruptors such as Amazon.
Smartphone millennials

Omnichannel matters to millennials

While millennials are a necessary consumer segment for large retailers to pursue, their brand expectations differ in important ways from previous generations.