Women's lifestyle brand FabFitFun has partnered with Pinterest to create the first-ever Pinterest Box, which will include products aligned with key trends on the social media channel's annual top 100 trends list.
The Pinterest 100 reveals top trends in beauty, style, wellness, food and more, and now the curated collection can be purchased at FabFitFun.com. The Pinterest 100 Box will be delivered to consumers four times a year, and products inside will be heavily driven by data and customer feedback.
"The Pinterest 100 stands for emerging trends that people are interested in and the FabFitFun box is a vehicle where people can try those trends," a spokesperson from FatFitFun told FierceRetail. "The FabFitFun Box really feels like a Pinterest board coming to life. With such a wide variety of products across fitness, fashion, beauty, home, tech, etc., people are receiving a box full of items that would align with their favorite pins/categories."
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Products in the first-ever box will include a Pier 1 Imports Sage Vase, Tarte lifted sweat proof mascara, Kopari Coconut Multitasking Kit, R+Co ACID WASH ACV Cleansing Rinse, The Jetset Diaries Passport Case + Luggage Tag Duo, Talking Tables Dipstick Charades, K POP Foods Crispy Seaweed Snacks, and then a product of choice from two options.
This is not the first time that FabFitFun has partnered with another brand, as data shows that customers love learning about and discovering other brands, especially from curatorial voices.
"Collaborating on a curation allows our existing members to see the world thru the eyes of another amazing voice, and in turn, also introduces FabFitFun to the broader Pinterest community, who may not have thought of themselves as potential FabFitFun members before," the spokesperson said.
Although there is a growing about of competition in the subscription box space, FabFitFun says it differentiates itself by offering a "full lifestyle membership."
"By complementing our box with a vast scope of member benefits, including FabFitFun TV, a robust community, exclusive sales, and more, we're building a collective value proposition that we think is hard to match," the spokesperson added.