EBay rolls out Best Price Guarantee

Ebay office exterior
EBay is offering coupons for price matching. (Lin Cheong/CC BY 2.0)

EBay has announced price matching with money back for all U.S. shoppers. Promising the lowest price on thousands of items, eBay will honor a product's price if it is listed for less on a competitor's website.

The Best Price Guarantee program applies to more than 100,000 items on the marketplace. In order to get money back, customers must bring the competitor's price to customer service within 48 hours of the original purchase on eBay. Then, eBay will issue a coupon for 110% of the difference upon confirmation.

"Best Price Guarantee is an evolution of eBay’s Price Match Guarantee program," a spokesperson from eBay told FierceRetail. "Now, the program covers more than 100,000 items featured in Deals and Top Products and we are giving customers 110% of the price difference, where before we were just matching the price. These changes will make it easier than ever before for customers to shop with confidence on eBay, knowing they are getting the lowest price out there."

Eligible items must be from one of these approved competitors: Amazon, BestBuy, Home Depot, Jet, Sears, Target, Walmart and Wayfair. Both items must be listed on eBay and currently in stock on the competitor's website.

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The spokesperson points out that the Best Price Guarantee offer is not temporary, hence the “no summer blackouts” to highlight that there won’t be times during the busy shopping season that Best Price Guarantee won’t be available to shoppers.

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"This program is another an example of eBay’s continual efforts to compete in this e-commerce landscape and to provide the best value for our customers," the spokesperson said. "For example, we recently launched a new feature called Interests, which uses technology to tailor the shopping experience based on shoppers’ passions, hobbies and styles."