Wayfair early adopter of Facebook 3D

Wayfair augmented reality app
Wayfair is one of the first retailers to test out Facebook's new 3D posts. (Wayfair)

Facebook announced a new way to share 3D posts and Wayfair has already embedded its first 3D post into the company's news feed. 

The new 3D newsfeed allows users to see and interact with a digital object from all sides in Facebook News Feed. It responds to scroll and touch. 

"It also opens the door for a future where people can bring interesting objects and experiences with them across AR, VR, mobile and web—whether it's your favorite game and movie characters, architectural models or museum artifacts, all the way to fully interactive scenes," noted the Facebook blog. 

As an early adopter of the new technology, Wayfair is excited to be delivering its 3D-model library of furniture and decor to consumers at a mass scale. Without leaving the Facebook News Feed, consumers can interact with Wayfair's furniture from every angle. 

RELATED: Wayfair teams with Porch for home installation

This integration is an exciting step forward in how consumers can explore and discover Wayfair's products. Giving customers a strong virtual experience is not new to Wayfair; the brand has been working on its AR/VR experience and 3D modeling since 2015. 

In fact, in the spring of 2016, Wayfair opened a research and development lab devoted to developing new online technologies. And in that same year, Wayfair launched an app that uses augmented reality to let shoppers visualize furniture and decor in their homes at full scale.