Walmart unveils new online look

Retail express pickup
Walmart will launch a new look for its e-commerce site. ( has just offered a sneak peek at its new online shopping site, which will offer a cleaner and more modern digital experience. The actual site will go live to customers in early May.

When it comes to views, the site wants to offer an entirely new look and feel, from relatable photography depicting real-life images, to an expanded color palette. 

And when it comes to products, the site will include a new section that showcases top-selling items specific to the customer's location and store profile. In addition, the site will feature personalization pieces such as Easy Reorder for online grocery delivery, which allows for the easy repurchase of items the customers has purchased online and in-store. 

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Finally, the new will include the introduction of specialty shopping experiences with categories such as home and fashion. 

Marc Lore, president and CEO of Walmart U.S. e-commerce, wrote in today's Walmart blog that the Lord & Taylor flagship store Walmart announced late last year will be a part of this new fashion destination. 

"We want each category to feel like you are shopping at a specialty store and we plan to build out these specialty experiences for other categories starting later this year," he wrote. 

While the look has changed, the site will continue to offer free two-day shipping on all orders and free buy-online and pick-up in stores. 

"The customer is at the core of everything we do, so it won’t surprise you to hear that our customers helped us make these changes—but they weren’t the only ones," Lorre wrote. "We also considered feedback from current and prospective brands as we look to continue building our assortment. With these changes, brands will have opportunities to better tell their stories on, including new approaches to advertising within seamlessly integrated ads."

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