Walmart will head into the holidays emphasizing value, aggressively rolling back prices, and bulking up online offerings and features.
Walmart receives up to five times as many orders for same-day pickup during the holidays compared to the average week, according to the company. To help, additional staff will be added to this area including dedicated pickup managers in all stores, a first.
The retailer will also deploy an "army of holiday helpers" to assist at checkout.
"We are listening to our customers and looking for ways to simplify their busy lives," said Judith McKenna, chief operating officer, Walmart U.S. "Whether our customers are checking items off their grocery lists or their kids’ holiday lists, we want to make their shopping experiences easy and fun. This includes having clean, fast and friendly stores, an easier checkout experience and enabling customers to shop seamlessly through services like pickup."
More products are being made available online for in-store pickup, and millions more will be added to the online assortment leading up to Dec. 25, according to the company.
Walmart has grown its online assortment from roughly 8 million at the beginning of this year to 20 million today. Millions of additional items will be added in the coming months.
"I can’t remember another year when I’ve been this excited about the merchandise we are offering customers," said Steve Bratspies, chief merchandising officer, Walmart U.S. "It’s not just about one category or one item. Our whole store is going to be stocked with new, exciting items from hot toys to new electronics available at the best prices. We will win the season on price, from the first weekend in November to Black Friday and Cyber Monday and through those final weeks in December."
Starting Nov. 1, Walmart.com will feature a top 20 list of items to help shoppers navigate the assortment. Target announced a similar version with gift recommendations tailored to personality and style as part of its holiday strategy.
Many of Walmart's initiatives are similar to those announced by Target, which will also emphasize value this season with a rotating schedule of discounts for different departments.