Walgreens has integrated its loyalty program with Android Pay so Balance Rewards members can simultaneously earn points and pay.
There are more than 85 million Balance Rewards members in the United States, many of them Android users. The app is driving upwards of 5.3 million store visits a week and now shoppers won't have to scan their rewards card before paying.
Users can add their Walgreens Balance Rewards member information into the Android Pay app, then use their Android device to pay at checkout using NFC technology to communicate with the PIN pad at POS.
The retailer enabled the same feature for Apple Pay last year.
“We’re continually looking at ways to enhance the customer experience through innovative and forward-thinking technologies,” said Abhi Dhar, Walgreens senior VP and chief information officer. “We’re proud to have been the first retailer to integrate our loyalty program with the two leading mobile payment providers, and to give our customers another channel for greater access, choice and convenience with our loyalty program.”
Walgreens accepts other forms of mobile payments and continues to add enhancements to its mobile app, including the recent integration of mobile coupons.
- see this Walgreens announcement