Walgreens is increasing its omnichannel efforts with a new, free ship-to-store option for eligible orders placed online or via its mobile app.
The free shipping option opens up the retailer's expanded online assortment for items typically not available in stores, allowing them to be picked up from more than 7,600 Walgreens and Duane Reade locations, according to the company.
Orders will arrive within one to three business days and customers will be notified via email when it's ready for pickup.
"As a leading omnichannel retailer, we’re continually looking for innovative ways to provide anytime, anywhere convenience by offering the best health, wellness and beauty products with just a few clicks," said Joe Hartsig, Walgreens senior VP, merchandising. "And with Walgreens stores within five miles of 75 percent of the U.S. population, this service is another way we can offer convenience by providing more choices to improve the shopping experience for our customers."
Buy online and pick up in store (BOPIS) is among the most popular omnichannel features being offered by retailers. Roughly 48 percent of shoppers said in a recent survey that they planned to take advantage of the option.