Small business e-commerce platform Volusion has launched Apple Pay and a Buy Now button for its business partners. Now, merchants that sell on Volusion can pass onto their customers the seamless payment integration from Apple devices, which allows consumers to skip entering payment and shipping information after every digital transaction.
Plus, using Apple Pay will add an extra layer of security, as actual card numbers are not secured on a shopper's device or Apple servers.
“In our daily conversations with the merchants we serve, we’ve learned that seamless and secure payment options are top priority, and we are happy to announce that Volusion merchants can now provide Apple Pay as an option to meet that need,” said Kevin Sproles, CEO and founder of Volusion. “We know merchants using Apple Pay see two-to-five-times higher conversion at checkout compared to other payment options and see more than 50% faster checkout times. We are excited to be able to provide this for our merchants and their customers.”
In addition, Volusion unveiled the integration of Apple's Buy Now button, which allows customers to go directly to their cart to purchase the product with Apple Pay. The button eliminates the extra step involved in adding an item to the cart and then going to the billing page.
"We are constantly talking to our founders about how we can provide the best experience for them and their customers," Sproles told FierceRetail. "We know the checkout process is absolutely integral when it comes to making a sale, which is why we were excited to work with Apple to provide both Apple Pay and the Buy with Apple Pay button for our merchants."
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Sproles said that the timing for a partnership was perfect as Volusion was on a continued quest to add more payment options for merchants and their customers.
Earlier in 2017, Volusion announced the second version of its e-commerce software and wanted to add more payment options to this upgraded version.
"The security and privacy of Apple Pay also motivated our choice to work with them in order to provide these features for payment options for customers," he added.
Sproles said that the partnership with Apple will only continue to grow as Apple’s ecosystem of technology and products has a significant impact on both the founders and the shoppers Volusion works with.
"V2 is a very mobile-focused platform, and we absolutely plan to work closely with Apple to take full advantage of everything that they offer that we feel will add value to the experiences for both groups," he said. "We are seeing measurable success and results for customers who have either transitioned to V2 or started on the new version of our platform as a new customer. We plan to develop numerous integrations and new applications this year for our platform, similar to this announcement."