Toys R Us, eBay, eBags go up against Prime Day

eBay Berlin
eBay is one of many retailers aiming to compete with Amazon's Prime Day deals.

Toys R Us is looking to draw attention away from Amazon's Prime Day—which starts July 10—by offering a special 36-hours of cyber deals. 

The toy retailer made a point to announce that "ALL customers can receive 20% off" on both the Toys R Us and the Babies R Us e-commerce sites, "no membership required," taking a direct jab at Amazon's Prime membership requirement for shopping its annual sale. 

Toys R Us announced that discount will be available beginning at 6 p.m. (EDT) on July 10 and applies to all items, even those on sale or clearance. 

Amazon's previously 24-hour annual sale will also begin at 6 p.m. (EDT) July 10 this year, giving Prime members an extra six hours over last year to shop. 

Another e-commerce site slashing prices to compete with Prime Day is eBags. The travel gear specialty retailer announced a list of Extreme Deals that will take place during Amazon's Prime week, knocking prices to their lowest of the year on July 11. 

Although discounts will be available to all customers, eBags rewards members will receive an extra 20% off any one product and 20% extra reward points. 

"eBags is the go-to source for school backpacks and has the largest collection of travel goods and accessories on the web," said Mike Edwards, eBags CEO. "We're excited to pass huge savings onto our customers as families gear up for the back-to-school season and the second half of summer."

Even Amazon's rival Google is getting in on action, with discounts on a wide variety of items throughout the site. Plus, in honor of the Alexa deals that Amazon is promoting, eBay is offering a Chromecast streaming gadget bundle through any eBay account for $100, a 39% savings.