Target, American Eagle prepare for Free Shipping Day

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Free Delivery Day celebrates its 10th anniversary on Dec. 15.

Target and American Eagle are just two of 225 retailers that have already signed up to be a part of Free Shipping Day on Friday, Dec. 15. 

Originally launched by entrepreneur Luke Knowles 10 years ago, the one-day online shopping event offers free shipping on all orders and a promise that items will be delivered by Christmas Eve.

Free shipping continues to be a top priority for online shoppers, according to Adobe, and among the top drivers for sales growth this holiday season—estimated to reach $107.4 billion in 2017. 

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"We expect to see more sign-ups this year since our event is earlier than it has been—Dec. 15 versus Dec. 18 in previous years. We're working with retailers to get additional discounts on top of free shipping in honor of our 10th Anniversary event, so we hope to see more savings for shoppers as a result of that push!" a spokesperson for Free Shipping Day told FierceRetail. 

Knowles said this online shopping day provides the best of both worlds as it offers free shipping and in time for Christmas. 

Back in 2008, Free shipping day brought in $764 million in online sales and by 2010, its sales passed Black Friday by $300 million. In 2011 and 2012, the event earned more than $1 billion in digital sales. 

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Retailers that participate will go live at 12:01 a.m. ET on Dec. 15 with codes and linked deals for 24 hours. 

"Retailers that sign up with our event benefit from the media coverage we receive. Brand awareness is also a benefit to signing up for Free Shipping Day, especially for retailers that aren't as well known as such big stores as Target and Harry & David. Boutique sites are placed among top brands both on the homepage and in category pages, giving them exposure to a new market of shoppers," the spokesperson added.