Porch adds another home goods partner

Williams-Sonoma's Rejuvenation brand is now partnering with Porch to provide home installation services in seven markets.

Shoppers at Rejuvenation stores and those making online purchases in these markets will be able to select home installation services from Porch at checkout.

Porch will provide a project estimate in line with each market, and confirms the price before the project starts. Payment is collected after completion.

By combining products and services together, Rejuvenation is simplifying the purchase process, increasing conversion by reducing installation anxiety, and delivering a complete solution for its customers to get their projects done, according to the company.

Porch provides similar services for Lowe's home improvement stores and its home design and decor subsidiary ATGStores.com. Online powerhouse Wayfair is also contracting with Porch to help with the assembly and installation of products ranging from furniture to lighting.

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Rejuvenation began as a Portland, Oregon-based business specializing in architectural salvage. The company was acquired by Williams-Sonoma in 2011 and operates 28 stores nationally. The Porch option will be available in the Portland; Seattle; Atlanta; and Berkeley, Palo Alto and Los Angeles, California markets, and in Chicago to coincide with a November store opening there.