Lids sports retailer announced the launch of its new mobile app that provides a newly designed loyalty program. The program is centered around rewarding shoppers with exclusive deals and access to experiences. It also serves as a digital gateway for die-hard fans and loyal customers to engage with the brand across multiple channels.
Called Lids Access Pass, the app and loyalty program integration aims to offer a seamless shopping experience while also offering engaging content for diehard sports fans. The app is for iOS and Android devices and members can leverage the app to track points and rewards, engage on the Lids social channels, and receive exclusive in-app offers. In addition, the app can be customized to track products from favorite teams.
Members receive 10 points for every dollar spent. Once 1,000 points are allocated, members receive $10 toward their next purchase, redeemable at any Lids store or online. Other perks include sneak peeks at exclusive products, special gifts on birthdays, early access to special sales, 20% off all headwear and embroidery. and 10% off on apparel and novelties. There will also be opportunities to win tickets to sporting events.
“The new loyalty program is another way for us to recognize and reward our most loyal fans,” said Jeff Pearson, senior vice president of marketing and e-commerce at LIDS. “Through Access Pass, we also look forward to engaging with newly devoted consumers who embody the qualities of today’s headwear culture and transforming them into brand advocates, while simultaneously attracting the next generation of shoppers.”
Before this launch, Lids did offer a loyalty program known as the Lids Club program, which was solely a discount program with no rewards.
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"Our previous mobile app was not integrated into a loyalty program," Pearson told FierceRetail. "Now customers have access to a brand new mobile application that provides a gateway into our newly designed Access Pass loyalty program that is centered around rewarding shoppers with exclusive deals and access to once-in-a-lifetime experiences."
Pearson explains that the loyalty app allows for the company to be more consumer-facing both digitally and socially. Plus this platform instantly rewards the brand's most loyal customers.
"Mobile is an important shopping tool for our customers," he added. "More than half of our traffic comes from mobile devices, and we believe mobile has a heavy influence on our shoppers' in-store purchasing journey."