The Kroger supermarket chain has launched a new corporate website to discuss the company's values and projects through employee voices from across the country.
According to Jessica Adelman, Kroger's group VP of corporate affairs, the move was inspired by the growing trend of customers making decisions about where to shop and where to work based on shared values. In addition, the decision is based on how well the consumer understands the ways in which the company makes a difference for shoppers, communities and the world.
Kroger plans to show its commitment to these identities through credible, authentic stories, told by the employees themselves. The new website features a variety of voices, sharing stories about Kroger's staff, innovative projects and the ideas that are forming the way society eats, drinks and thinks about food. The multimedia site will feature both long- and short-form written content as well as videos and photographs.
"On any given day, nearly half a million Kroger associates are doing incredible work. We get a fresh chance to make personal connections, to lift people up and lighten their load," said Ann Reed, vice president of Customer 1st Promise. "Krogerstories.com is designed to elevate these unique stories and share the difference our wonderful associates make for our customers, communities and each other."
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There are about 443,000 Kroger associates who serve in 2,796 food stores under a variety of local banner names, in 35 states and the District of Columbia. The company recently announced the hiring of 10,000 new employees.
Some of the company's charitable programs include support for more than 100 Feeding America food bank partners, breast cancer research, military families and more than 145,000 community organizations.