Kohl's has launched its mobile payment option, Kohl's Pay, to facilitate mobile payments in stores nationwide.
Kohl's Pay integrates the retailer's private label credit card and loyalty program into its mobile app.
There are 25 million active Kohl's credit card holders, who can now save their card information within the app on an iOS or Android device. Payment is made at checkout by opening the app and scanning a QR code on the mobile device.
Shoppers can also apply savings offers and Kohl's Cash at the time of payment.
The app has more than 14 million downloads to date and a very engaged user base. A year ago, Kohl's said 30 percent of Kohl's mobile traffic was related to use of its mobile wallet.
“Kohl’s Pay truly redefines convenience for our loyal Kohl’s Charge customers by simplifying the checkout and payment experience – making it easier than ever to shop in store this holiday season,” said Ratnakar Lavu, Kohl’s chief technology officer. “We’re combining value and convenience by bringing together the incredible savings opportunities that our customers love like Kohl’s Cash and our Yes2You Rewards loyalty program with the ability to pay with a Kohl’s Charge, all from your mobile device.”
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Kohl's mobile program is among the most robust in retail, although the company has struggled of late to drive in-store sales. In addition to mobile and digital enhancements, Kohl's has been adding national brands to its roster of private label offerings, growing the beauty category – a bright spot in retail – and is developing an off-price concept to better compete with TJX Cos.