Instagram made shoppable for Shopify merchants

Shopify makes Instagram shoppable for its merchants.

Commerce platform Shopify has announced a rollout of shopping on Instagram for U.S. merchants. Participants will be able to sell products right from their Instagram posts. 

Merchants will have the option to make an Instagram post shoppable by tagging it with any of their Shopify products from within the Instagram app. Users can then tap the post for more product details and even buy the product without leaving the app. 

Currently, 60% of Shopify's 500,000 merchants sell in two or more channels. With the addition of Instagram, business owners will be able to maximize their channels in time for the busy holiday shopping season. 

“Discovery is at the heart of the Instagram experience. Together with Shopify, we are enabling new ways to turn discovery into exploration, allowing Instagrammers to find new things from brands they love and businesses to find opportunities to build relationships with these valuable customers,” Instagram said in a statement. There are currently more than 800 million monthly active users on the social media channel. 

These same merchants can also benefit from Shopify's integration with Facebook. Once selected to participate, merchants can choose to connect to Facebook's product catalog in Instagram without any additional effort. 

Shopify began testing shopping on Instagram earlier with year with a few merchants to brands such as Diff Eyewear. Positive customer response lead to an expansion and the platform hopes to roll out the feature to even more merchants.