E-commerce platform BigCommerce has now integrated with Instagram, allowing those with the app to browse and shop from posts.
There is no doubt that the power of Instagram is strong, with more than 800 million shoppers on the social channel every month. And of these shoppers, 80% report following at least one business account on Instagram, giving retailers an ideal platform for sharing products and stories.
Now BigCommerce's merchants can tag a product on Instagram, making items such as pricing and product descriptions accessible to consumers with just a click. If shoppers want to make a purchase, the tags direct them to the retailer's page on BigCommerce's site.
The added benefit for BigCommerce clients is the access to channel insights, such as how many Instagrammers interacted with the product or clicked "shop now." Other data and analytics also offer insights into shopping behaviors so that merchants can improve targeting through Instagram posts.
“Instagram has played a major role in helping us build a brand, and we love how the new shopping features allow us to easily showcase our products in a way that feels authentic to the community we’ve built,” Ken Natori, president of The Natori Company, a client of BigCommerce, said in a BigCommerce blog post. “In just a few short weeks of using the new shopping features on Instagram, we’ve seen a 100% increase in revenue from the channel and a massive 1,416% increase in Instagram referral traffic to our website.”
Another client, SpearmintLOVE, currently has 208 Instagram posts with tagged products. Traffic from Instagram has increased almost 13% month over month and revenue from the platform has increased 8%.
“The integration with the BigCommerce Catalog has been seamless,” said John Lott, CFO at SpearmintLOVE, in the blog post. “It is easy to tag products and drive customers directly to the product page right from Instagram.”
And finally, client Magnolia Boutique reports 117 Instagram posts are tagged with the retailer's products.
“We’ve seen a traffic increase of 4% increase week over week since starting the shopping campaign and a 20% increase in revenue week over week,” said Susan DelPriore of Magnolia Boutique in the blog post.