EBay has a perception problem with younger shoppers and is rolling out new tactics to woo millennials – but will it work?
The answer to that could be seen as early as Wednesday, when the company is expected to report a 4 percent increase in third-quarter revenue, according to The Wall Street Journal.
EBay is trying to shed its image as an auction site. EBay now sells 86 percent of its items at a fixed price, and most are new rather than used.
There is new sorting functionality that delivers better search results, personalized recommendations based on prior purchases, and features to help sellers respond to demand.
A new social media campaign features supermodel Karlie Kloss buying home goods from eBay and a ShopBop bot – a chat bot or virtual voice assistant that works in Facebook's Messenger app to help narrow choices.
“We asked ourselves why we exist as a brand, how we personify ourselves and what it is we offer,” Karl Isaac, eBay’s VP of global brand, told the WSJ. The goal is “to start closing the perception gap.”