How eBay is wooing millennials

EBay has a perception problem with younger shoppers and is rolling out new tactics to woo millennials – but will it work? 

The answer to that could be seen as early as Wednesday, when the company is expected to report a 4 percent increase in third-quarter revenue, according to The Wall Street Journal

EBay is trying to shed its image as an auction site. EBay now sells 86 percent of its items at a fixed price, and most are new rather than used. 

RELATED: EBay optimizes for 5 stages of shopping 

There is new sorting functionality that delivers better search results, personalized recommendations based on prior purchases, and features to help sellers respond to demand. 

A new social media campaign features supermodel Karlie Kloss buying home goods from eBay and a ShopBop bot – a chat bot or virtual voice assistant that works in Facebook's Messenger app to help narrow choices. 

“We asked ourselves why we exist as a brand, how we personify ourselves and what it is we offer,” Karl Isaac, eBay’s VP of global brand, told the WSJ. The goal is “to start closing the perception gap.”


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