EBags and 1-800-Flowers are two of the latest retailers to partner with popular shopping app Ibotta. As an expansion of Ibotta's mobile marketplace, shoppers can now earn rewards on purchases from these and other brands.
Powered by the mobile partnership platform known as Button, the app’s mobile shopping category has grown to more than 20 brands and will drive $500 million in sales for 2017.
"EBags strives to better our customers' journeys by helping them find the perfect bag or travel accessory," said Chris Seahorn, VP of marketing for eBags. "We are excited that this partnership with Ibotta will help new shoppers discover our large selection of quality products—at great value—and reward them for shopping from their mobile devices wherever their travels take them."
Although Ibotta launched in 2012 with partnerships in the areas of grocery, electronics, apparel, office supplies and more, the company only opened its Mobile Marketplace in 2016. With the Button platform, partner brands can replicate their e-commerce channel in mobile.
"Ibotta is unique in that it's the single destination for rewarded shopping on mobile, whether consumers are making their purchase at a retail store or on any number of other mobile apps or websites," Bryan Leach, founder and CEO of Ibotta, told FierceRetail. "Previously, users started with Ibotta before walking into a grocery store or Best Buy, but now they can open up Ibotta and connect seamlessly to other apps like Uber, Booking.com, Groupon or Boxed, and earn rewards on their purchases."
Ibotta is the only company in this space teaming up with mobile partnership platform Button, building a mobile-specific solution for performance marketing. In addition to the new brand partners in the Mobile Marketplace, the company also announced a new program aimed at helping retailers leverage existing affiliate networks.
Other brands that currently live in the Ibotta app include Jet, eBay, Boxed and Groupon.
Leach says that Ibotta is unique in that, unlike digital advertising that can be interruptive, Ibotta captures mobile audiences via their purchase intent.
"When a consumer opens up the Ibotta app, she is in control of the content. The power is in her hands to choose the product or retailer, peruse the available inventory and make a purchase. And rather than keeping all of the advertising revenue from our brand and retail partners for ourselves, we pass on a portion to our users in the form of cash rewards," Leach said.
Looking down the road, Leach notes that mobile is the future of shopping. It now accounts for 2 out of 3 digital shopping minutes and 22% of all digital commerce dollars.