Amazon's Alexa now on TV


Amazon's Alexa continues to take over new devices to help users access streaming content more easily. The company announced an update to the Fire TV and Fire TV Stick that extends the voice-activated assistant's capabilities to work with streaming video programs.

Users can now use their voice to search for content, find subscription deals, and get recommendations for popular programming from apps including Netflix, HBO GO and soon, HBO NOW.

Alexa can perform many tasks typically done through a remote control such as pause, rewind and skip ahead.

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The voice search option will be expanded to more than 75 different apps and channels including Netflix. Sports fans can get updates on favorite teams including scores and stats, with a simple voice command.

“At Netflix, we are always seeking new ways to help connect people with stories they’ll love,” said Scott Mirer, VP of device partner ecosystem at Netflix. “Now, Fire TV customers have more ways to discover great TV shows and movies on Netflix through personalized recommendations available in a custom row right on the home page or through universal voice search – making it more convenient for them to find their favorite show on Netflix.”

Alexa is being integrated into a number of new devices including Sonos home audio systems and LG's smart home network. Amazon is in talks with Lenovo to expand Alexa into computers, and the technology continues to evolve with new ordering features and customization.