Amazon was named the most popular U.S. shopping website among foreign consumers, according to shipping company MyUS. Other retailers in the top 5 included Ralph Lauren, Gap, Carter's and Nordstrom, based on 2017 export and shipping data.
Sixth on the list was OshKosh B'Gosh, followed by 6PM, Forever21, The Disney Store and Zulily. Walmart just missed clearing the top 10 last year.
"Foreign purchasing from the U.S. is growing aggressively. The biggest areas of growth from a percentage perspective are Latin and South America and Eastern Europe, while Europe and Asia still continue to be the biggest volume drivers," Meaghan Thomas, director of marketing, MyUS, told FierceRetail.
Retailers that made the list for the first time in 2017 included Funko, Gymboree, Toys R Us and The Children's Place.
The retailers that experienced the most growth included JCrew, which moved up from No. 18 to No. 13 in 2017; 6PM, which jumped from No. 11 to No. 7; and OshKosh B'Gosh, which took No. 6, up from No. 16 in 2016.
The most popular U.S. products being purchased by foreigners include clothing, toys, skincare products, makeup, vitamins and cellphones.
Thomas expects that cross-border shopping from the U.S. will continue to increase as many people’s incomes rise around the world.
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"Additionally, as internet penetration expands and logistics become much more cross-border, it makes it easier for international shoppers to purchase from the USA," she said. "We’re also seeing the middle-class grow fast in Latin American and the Asia-Pacific regions. When you see that kind of economic growth, you often see a rise in U.S. e-commerce activity. When people have more money to spend, they tend to want to buy the high-quality U.S. brands they’ve been eyeing."
Thomas also noted that a lot of emerging countries are seeing a shift in usage and accessibility to international credit cards, which is, in most cases, a prerequisite to shopping U.S. stores.
"As payment method alternatives become more widely available—we’re coming out with one this year—we’ll see even bigger growth. We’re also seeing a lot more repeat customers, indicating that people are becoming much more comfortable with this type of cross-border purchasing," she added.