Amazon leads retailers for largest toy and game assortment with more than 5 million items, compared to about 100,000 for other retailers, according to Boomerang Commerce. Jet.com has the lowest prices, beating Amazon on average by 64%, up from 55% in 2015.
Walmart was a close second to Jet, pricing 55% of popular items the same or lower than Amazon, a 9% drop year over year. Walmart and Jet offer the most aggressive price discounts, with products discounted by 54% and 47% respectively. (Business Wire)