Amazon No. 1 on assortment, Jet.com lowest on prices for holiday toys

toys
Jet.com has the lowest prices on toys and games, beating Amazon on average by 64%, up from 55% in 2015.

Amazon leads retailers for largest toy and game assortment with more than 5 million items, compared to about 100,000 for other retailers, according to Boomerang Commerce. Jet.com has the lowest prices, beating Amazon on average by 64%, up from 55% in 2015.

Walmart was a close second to Jet, pricing 55% of popular items the same or lower than Amazon, a 9% drop year over year. Walmart and Jet offer the most aggressive price discounts, with products discounted by 54% and 47% respectively. (Business Wire)

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