Amazon gives teens shopping independence

Amazon gives teens the freedom to shop with a unique login and password.

Amazon has introduced a new way for teenagers to shop on Amazon using a unique login. Through the Amazon App, teens can now shop or stream content while parents will have the right to approve all orders or preapprove spending limits for the child. 

“As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need. We’ve listened to families and have built a great experience for both teens and parents,” said Michael Carr, vice president, Amazon Households. “For teens who have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime.”

When a teen wants to order, they can go onto the Amazon App and the parents will receive a text or email showing them the item, cost and payment information. The teen can also add a note to their parents. Then, parents can approve the order by text. Parents who want to avoid the approval step can set a preapproved spending limit on Amazon. 

Customers can sign up for the program online, and teens can inform their parents through a text or email of their desire to register. Once a teen receives an invitation, they can create their own username and password. 

Teens will be given access to their parents' Prime benefits at no cost. 

This new program has been endorsed by the Family Online Safety Institute (FOSI). "Amazon is offering a great solution for teens to shop with their own login,” said FOSI Founder and CEO Stephen Balkam. “This is very thoughtful and empowers parents to help their teens (ages 13-17) learn to make good shopping decisions online and to encourage offline conversations about spending limits."