Grocery chain Albertsons has partnered with Instacart to meet the growing demand for same-day delivery. Joining one of the largest supermarket brands with the technology-driven service will cast a wide net for consumers that will be able to get groceries delivered in as little as one hour.
Once the platform is fully integrated, shoppers that use Instacart will be able to choose from any of the Albertsons banners. Albertsons owns 20 brands, including Safeway, Vons and Jewel-Osco, with locations in 35 states and the District of Columbia. The delivery service is expected to be available in 1,800 store locations in the U.S. by the middle of 2018.
The partnership is the latest move by Albertsons to push the supermarket into the world of omnichannel sales and customer convenience, and a leg-up in the competition against Whole Foods and Amazon. Earlier in 2017, the chain rolled out same-day delivery and Drive-up & Go. The company also acquired Plated, a meal kit retailer.
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"Instacart's extensive delivery network combined with Albertsons Companies existing home delivery services and established, robust e-commerce offering creates a fantastic customer proposition," said Shane Sampson, Albertsons' chief marketing and merchandising officer. "Customers can shop how, when and where they choose, with the convenient option of quick delivery straight to their doorsteps."