71% of shoppers will search deals on Sofa Sunday

Holiday shopping
Almost three-quarters of U.S. shoppers will be looking for deals on the day before Cyber Monday.

The Sunday before Cyber Monday, now known as Sofa Sunday, is a busy research day for holiday shoppers. According to a Valassis survey, 71% of consumers will be searching for deals that day, most likely from the comfort of their homes. In fact, most shoppers will spend just as long browsing on Sunday as they will shopping on Monday.

Almost half of shoppers, 45%, will spend two hours or more researching deals on Sofa Sunday. And most of this research will be down on a computer, 52%, or a phone, 36%. 

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And these shoppers are expecting to save big on Monday: 67% expect to save more than $100, 15% are hoping for discounts between $300 and $500, and 12% are hoping for discounts more than $500. 

Most consumers, 58%, expect research to be done by 9 p.m. on Sunday evening, giving retailers less than 24 hours to make a big impression before the big shopping day. 

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And what items will shoppers be researching on Sofa Sunday? More than half, 52%, will look for electronics, 45% will search for clothing, and 27% will seek out toy discounts. 

Amazon should expect a lot of traffic on Sofa Monday, as 60% of respondents will start their deal hunting on the mega marketplace.