Dick's buys Affinity Sports

Image: Dick's Sporting Goods

Dick's Sporting Goods has acquired Affinity Sports, a sports management technology company based in San Diego.

Affinity Sports will provide services to various youth sports National Governing Bodies and large-scale organizations under the Dick's Team Sports HQ platform which launched in January. It's an all-in-one platform that offers youth sports leagues three key services: online registration and team/league websites, custom uniforms and FanWear, and access to donations and sponsorships.  

"We're excited to continue to grow our footprint in the important space of youth sports technology," said Edward Stack, CEO of Dick's. "We believe that sports matter and providing access to sports is a key priority for us. The acquisition of Affinity Sports will help us to deliver an unparalleled service to some of the largest youth sports organizations in the country."

Affinity has specialized sports management software that helps facilitate and simplify registration, scheduling and communication processes between national or regional governing bodies and their leagues. League administrators will also be able to use the online tools through Dick's Team Sports HQ to design gear specific to their league, and to order uniforms and fan wear from the league website.

Dick's is growing as the competition among sporting goods retailers diminishes after Sports Authority failed to reorganize under Chapter 11 bankruptcy protection. Dick's bought the Sports Authority brand for $15 million at auction last month.

For more:
- see this Dick's Sporting Goods announcement

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