Heather Martin

Heather Martin
Heather Martin
Publisher

Heather Martin brings more than 15 years of experience in marketing, PR, event management, and online media to the Fierce team. Since joining the company in 2005, Heather has led the expansion of Fierce’s events business, developed new digital media products across multiple vertical markets, and run the company’s custom content group. She now serves as the Industry Group Director & General Manager of the Questex Technology Group and is also the Publisher of the Fierce Technology Group. Heather received a BA in Environmental Studies and Sociology from St. Lawrence University. She lives in Washington, DC and is a runner, foodie, and travel photography junkie. You can find her on Twitter @fierceheather.

Stories by Heather Martin

The Container Store redefines loyalty

LAS VEGAS –Many retailers spend a lot of time, energy and budget trying to acquire new customers instead of focusing on keeping the ones they already have. This in spite of the fact that spending a marketing dollar to retain a customer can often yield a healthier return than trying to go out and find new ones. The reality is that retailers need to balance both.

How Ulta is remaking the customer experience

WASHINGTON, DC -- Ulta Beauty (NASDAQ: ULTA) is a one-stop destination for beauty products and services, and now the retailer is leveraging technology to personalize and customize their connection with their customers.

See you at the Space Needle!

The entireFierceRetailteam is gearing up for the Shop.org Summit happening in Seattle in just a few short days and we're looking forward to bringing you full coverage of the event.

Walmart: How to win at digital and physical commerce

Walmartis the world's largest retailer but in order to maintain that leadership position, it must continue to innovate across all channels and accelerate the development of new technology.
"The industry moves this fast, because it's closest to the customer, and the customer's expectations move this fast," said Neil Ashe, president and CEO of global e-commerce at Walmart. Ashe sat down for a Q&A session with Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB) and Bob Liodice, president and CEO of the Association of National Advertisers at the IAB's Annual Leadership Meeting in February.

Welcome to FierceRetailIT

I am pleased to announce thatStorefrontBacktalkhas officially been re-launched asFierceRetailIT.It has been a year sinceStorefrontBacktalkbecame a member of the FierceMarkets family. Over the course of the past 12 months, we have continued to deliver the breaking retail IT news stories, analysis, and opinion pieces you've come to expect from theStorefrontBacktalkbrand.

Coming Soon: StorefrontBacktalk to Become FierceRetailIT

Dear Readers,

Happy New Year! As we kick off 2014, I am pleased to be making an exciting announcement about the future of StorefrontBacktalk.

It has been a year since StorefrontBacktalk became a member of the FierceMarkets family. Over the course of the past 12 months, we have continued to deliver the breaking retail IT news stories, analysis, and opinion pieces you’ve come to expect from the StorefrontBacktalk brand.