Drew Woolley

Drew Woolley

Drew Woolley is associate editor of FierceCMO, FierceRetail, FierceMobileRetail and StorefrontBacktalk. He is an Alabama native fresh off a year of reporting for Sports Illustrated in New York. He graduated from the University of Alabama Huntsville in 2010 and received his MSJ from Northwestern's Medill School of Journalism in 2012.

Stories by Drew Woolley

Google's algorithm change does little to harm retail

Back in April when Google originally rolled out its search algorithm prioritizing mobile-friendly websites, things lookedpotentially direfor m-commerce retailers. Two months later, new research shows that mobile-optimized pages are getting the top billing that was promised, but that hasn't rocked the boat as much as expected.

Mobile holiday plans crucial, but one size does not fit all

It's summer, which means hot dogs, 100 degree temperatures, and planning for the holiday season—well, at least for retailers. For this group, it's not too early to begin worrying about gift delivery and winter storm warnings, and the 2015 season is shaping up to bigger and more challenging on the mobile front than ever.

Lands' End adds Boitano, Hyatt to executive team

Lands' End has named two new members of its executive team: Joseph Boitano, who will fill the role of executive VP, chief merchandising and design officer, and Scott Hyatt, who will act as executive VP, chief supply chain officer.