Already thinking ahead to cooler months, a recent survey showed the dual side of consumers: While 77% (up 15% from the previous year) of people will wait until last minute to shop, they will remain adamant about having their gifts delivered on time. Looking at data from Dropoff's third-annual holiday survey, same-day delivery of purchases is going to be more important than ever.
Over half of shoppers said they would be more likely to purchase gifts from a company that offers same-day delivery, and for the holidays specifically, 42% found this attribute particularly valuable. And an even higher number of last-minute shoppers, 78%, said they are more likely to purchase from a retailer with same-day delivery.
Specific to demographic, millennials are 118% more likely to pay extra for same-day delivery on a gift during the holidays than other shoppers. And luxury shoppers are 105% more likely to have purchased gifts in the past year that were delivered same-day.
RELATED: Consumers don't trust crowdsourced deliveries: survey
When planning ahead six months, omnichannel technology will most likely be an essential investment for most retailers. According to the survey, 54% of U.S. consumers prefer to shop for gifts online, compared with 6% who prefer in-store and 40% like a mix of both.
One potential pitfall for the holidays 2018 is cart abandonment, which is also on the rise. Of those surveyed, 67% have abandoned a gift purchase due to slow delivery times, up from 16% in 2017. Last minute shoppers are 39% more likely to abandon a purchase for slow delivery, and 90% would recommend a retailer to friends after a gift arrives on time or early.