78% of holiday shoppers prefer same-day delivery

Lidia Yan, CEO NEXT Trucking
Same-day delivery will be essential this holiday season. (NEXT Trucking)

Already thinking ahead to cooler months, a recent survey showed the dual side of consumers: While 77% (up 15% from the previous year) of people will wait until last minute to shop, they will remain adamant about having their gifts delivered on time. Looking at data from Dropoff's third-annual holiday survey, same-day delivery of purchases is going to be more important than ever.

Over half of shoppers said they would be more likely to purchase gifts from a company that offers same-day delivery, and for the holidays specifically, 42% found this attribute particularly valuable. And an even higher number of last-minute shoppers, 78%, said they are more likely to purchase from a retailer with same-day delivery.

Specific to demographic, millennials are 118% more likely to pay extra for same-day delivery on a gift during the holidays than other shoppers. And luxury shoppers are 105% more likely to have purchased gifts in the past year that were delivered same-day. 

RELATED: Consumers don't trust crowdsourced deliveries: survey

Free Webinar Series

Customer Experience Part 2: Stop Treating Your Best Customers Like Criminals

Don't miss this two-part webinar series, presented by LexisNexis Risk Solutions, dedicated to emerging cybercrime trends, their impacts on customer experience, and how one crucial tool – a Digital Identity Network - can be used to reduce friction while mitigating risk throughout the customer journey.

When planning ahead six months, omnichannel technology will most likely be an essential investment for most retailers. According to the survey, 54% of U.S. consumers prefer to shop for gifts online, compared with 6% who prefer in-store and 40% like a mix of both. 

One potential pitfall for the holidays 2018 is cart abandonment, which is also on the rise. Of those surveyed, 67% have abandoned a gift purchase due to slow delivery times, up from 16% in 2017. Last minute shoppers are 39% more likely to abandon a purchase for slow delivery, and 90% would recommend a retailer to friends after a gift arrives on time or early.