Topic:

In-Store

Latest Headlines

Latest Headlines

Apple stores get major makeover

Apple unveiled its newest store design this weekend and the realization of retail chief Angela Ahrendts' vision for Apple's stores going forward. That vision includes becoming a bigger part of the local environment.

Samsung's physical store plugs experience, not sales

Samsung's first brick-and-mortar presence in New York's meat packing district is all about the shopping experience and not about making purchases. Samsung 837 is meant to be a "cultural destination" and "digital playground," a space for consumers to have an experience and attend events that market the brand.

Billabong adding sound and scent to store

Surf fashion specialist Billabong has announced it will offer a full sensory experience in a number of its flagship stores. With the help of Mood Media, the brand has developed sound and scent for 10 stores located in France and Spain.

Target's West Stringfellow dishes on tech strategy

Target has been at the forefront of retail technology, rolling out new mobile initiatives and cultivating a culture of innovation with incubators in both Silicon Valley and Minneapolis. One year after joining the company, the head of Target's top-secret Goldfish project opens up about good and the bad of working at Target. 

Inside Ralph Lauren's high-tech fitting rooms

Ralph Lauren's New York City flagship installed interactive fitting rooms in November and has enjoyed a 90 percent engagement rate. 

Best Buy and Aaron's add Cricket shops

Cricket Wireless is expanding its store footprint with the addition of 1,000 stores within Best Buy locations and another 2,000 at Aaron's.

Staples to offer co-working spaces in three locations

Staples has teamed up with with Workbar to offer co-working spaces within select retail locations. The first three productive workplaces are between 2,500 and 3,500 sq. ft. and will open in late spring in the Danvers, Norwood and Brighton, Massachusetts stores.

Kohl's expands off-price concept to Milwaukee

Kohl's has opened two new Off-Aisle locations in the Milwaukee area. The department store chain opened the first of its discount concept stores in New Jersey back in June.

Tech Spotlight: AT&T brings virtual reality to stores

Retailers are testing the virtual reality waters, and AT&T is rolling out VR in partnership with Samsung Electronics to give shoppers a more immersive experience. As of Feb. 19, 133 AT&T stores in 37 states will have a Samsung Gear VR by Oculus that lets users virtually experience a Carnival Cruise.

Kohl's opens New York showroom

Kohl's unveiled a new fashion showroom last week at 1400 Broadway in New York. Sharing a location with the retailer's design offices, the space will be used to spotlight Kohl's private and exclusive brands through press previews and parties.