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Samsung's first brick-and-mortar presence in New York's meat packing district is all about the shopping experience and not about making purchases. Samsung 837 is meant to be a "cultural destination" and "digital playground," a space for consumers to have an experience and attend events that market the brand.
Surf fashion specialist Billabong has announced it will offer a full sensory experience in a number of its flagship stores. With the help of Mood Media, the brand has developed sound and scent for 10 stores located in France and Spain.
Target has been at the forefront of retail technology, rolling out new mobile initiatives and cultivating a culture of innovation with incubators in both Silicon Valley and Minneapolis. One year after joining the company, the head of Target's top-secret Goldfish project opens up about good and the bad of working at Target.
Staples has teamed up with with Workbar to offer co-working spaces within select retail locations. The first three productive workplaces are between 2,500 and 3,500 sq. ft. and will open in late spring in the Danvers, Norwood and Brighton, Massachusetts stores.
Retailers are testing the virtual reality waters, and AT&T is rolling out VR in partnership with Samsung Electronics to give shoppers a more immersive experience. As of Feb. 19, 133 AT&T stores in 37 states will have a Samsung Gear VR by Oculus that lets users virtually experience a Carnival Cruise.
Kohl's unveiled a new fashion showroom last week at 1400 Broadway in New York. Sharing a location with the retailer's design offices, the space will be used to spotlight Kohl's private and exclusive brands through press previews and parties.
Saks Off 5th will open its first New York City store on March 3, featuring a Gilt in-store shop. The partnership is another step by parent company Saks Fifth Avenue to expand its omnichannel shopping experience.
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