Kroger creates '21st Century' digitized store
Kroger (NYSE:KR) has created a new Retail Site Intelligence (RSI) to integrate new networking capabilities into existing store systems, essentially turning on a new digital store framework.
"Retail Site Intelligence is, above all, about customer first innovation. We are leveraging technology to help customers have the best possible shopping experience in retail stores, whether by more easily finding the products they want or saving time at checkout," said Chris Hjelm, Kroger's Senior Vice President and Chief Information Officer. "We expect Retail Site Intelligence to be the cornerstone of the technology infrastructure for Kroger stores in the future."
The program is a partnership with Wincor Nixdorf, provider of IT solutions and services. The RSI architecture uses ZigBee wireless mesh networks to integrate long battery life sensors, hand held devices, POS devices and video management software into a next generation platform for retail applications including those that control loss prevention, store automation and analytics.
All operate on the ZigBee wireless platform and were designed specifically for Kroger's RSI and can be integrated into the store's existing network.
The platform was unveiled at the International Security Conference and Expo in Las Vegas, and is the result of a two year-collaboration between Kroger and eInfochips to develop underlying technology products to create a store for the 21st century.
And while the program is IT focused, the result is a modern, digitized store with a robust network that improved operability for the retailer, while presenting a more consistent and efficient shopping experience to the customer.
Commercial versions of the RSI solutions being piloted by Kroger will be available later in 2014 with support and customization services delivered globally.
-See this eInfochips press release
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