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New York metropiltan-area upscale grocer Fairway Market has developed the "6% for Sixty" program, which enables customers 60 years old and over to get 6 percent off their total bills at checkout on Tuesdays and Wednesdays by presenting a free ID card. Customers over 60 will also get 10 percent off every day on any catering orders. Fairway is now piloting the initiative in its Woodland Park, N.J., store before rolling it out to other locations. Story
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