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Although notoriously slow to upgrade Windows operating systems, retailers may be scrutinizing yesterday's release of Windows 10 more than past upgrades. The Microsoft system's new features may compell retailers to upgrade sooner than usual, but they still won't rush to the download site like many consumers.
Creating the online equivalent of the in-store experience, one that hinges on associate interaction, is a challenge for any retailer. So for home furniture chain Room & Board, the idea that impersonal data could create a more personalized experience was a foreign one.
Marketing in retail has been on the front lines of omnichannel transformation the longest of any retail department. As the most customer-facing activity, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not.