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Smartphones and new digital solutions are key to integrating technology into the physical store. Advances in mobile devices, sensor-based technologies and data analytics will transform the shopping experience soon rather than later.
While more retailers are depending on third-party contractors to help them meet the needs of an omnichannel sales and service environment, many customers are dissatisfied with these workers, who might well be the merchants' most visible brand ambassadors. The solution to managing these contractors lies in technology.
Sears is opening a connected solutions flagship store in San Bruno, California, the heart of Silicon Valley. The showroom features a living room, kitchen, nursery, workout room, garage and outdoor area so shoppers can try IoT technology firsthand. Simultaneously, the retailer is expanding its selection of smart technology products in stores across the country.
Mobile point-of-sale systems are intended to roam free, meeting and checking out customers wherever they may be, but many merchants are anchoring the devices to the counter as a replacement for traditional POS terminals.
An old killer app rides again. Radio frequency identification will become a key component of the Internet of Things because it bridges the physical and digital worlds, enabling the identification of objects and linking them to the internet.