Topic:

In-Store

Latest Headlines

Latest Headlines

Macy's unveils omnichannel initiatives and new technology

Macy's is heading into the holiday season with several new omnichannel initiatives, including several new mobile components and tests. 

Sears adds in-vehicle returns and exchanges

Sears is gearing toward mobile by making returns and exchanges part of its in-vehicle pickup service. 

Macy's deploys beacons, expands mobile initiatives

Macy's is heading into the holiday season with several new omnichannel initiatives, including several new mobile components and tests.

RadioShack exclusive seller of mobile solutions to US military

RadioShack and Defense Mobile have signed an agreement making the retailer the exclusive distributor of Defense's new nationwide 4G LTE mobile services.

Labor management under-represented in tech investment

Retailers are investing in technology to improve the in-store experience, improve customer service and strengthen omnichannel operations, but there's one key area that is largely being ignored:...

Multichannel, tracking customers in-store top priorities

While in-store analytics are vital, many of the 124 global retailers surveyed by in-store analytics firm Brickstream also said they are focusing on multi-channel retail. In the report released Wednesday, June 4, survey respondents reported a timeline of within a year to four years for becoming fully multi-channel, with supermarkets and department stores ranking as early adopters. More than 80 percent of retailers said stores and e-commerce are the most dominant sales channels, while 73 percent of those surveyed said mobile is the most important channel and 66 percent named social as the most vital channel.

E-receipts are Walmart's newest source of shopper data

Walmart is rolling out a program to send shoppers e-receipts via its mobile app, and while they're surely thrilled to save a few trees the real impetus is the wealth of customer data it can provide.

Motorola Solutions gets serious about location-based platforms

Motorola Solutions new indoor locationing platform combines two leading types of connectivity to create a more robust interior communication platform for retailers. MPact for mobile marketing marries low energy Bluetooth (BLE) and Wi-Fi to create a new and more robust technology that lets shoppers receive in-store messages. "If you just go to market leveraging BLE it only goes so far, and if you use Wi-Fi without BLE, there is a very high cost to implementation," explained Barry Issberner, marketing director for enterprise solutions at Motorola Solutions. "So we combined the capabilities of Wi-Fi and BLE in one package." The solution enables shoppers to opt-in and receive customized offers and personal assistance via a Bluetooth Smart-triggered loyalty app and access Wi-Fi to locate products in store, read reviews, compare prices and look up information. MPact allows retailers to locate smartphone users within 4 feet of accuracy, and requires shoppers to opt-in. It works with both iOS and Android devices, can be integrated into retailers' existing mobile apps, works with multiple vendor tags. Server software leaves a breadcrumb path through the store and charts shopper activity.

DKNY shoppers go product hunting with new tech

DKNY is partnering with Awear Solutions to test a new interactive tool that lets shoppers authenticate, locate and buy items in stores.

Location-Sensing Helps Retailers Pinpoint 'Power Hours' for Shopper Activity

Retailers are now able to track exactly where shoppers navigate within their stores using in-store activity caught on video. This data is also helping retailers identify what ShopperTrak calls "power hours."