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Shoppers want a checkout experience that matches their contemporary lifestyle: fast. A recent study found that 88 percent of U.S. adults want faster transactions at retail stores, while 50 percent cited slow checkout speeds and long lines as their biggest complaints.
Smartphones and new digital solutions are key to integrating technology into the physical store. Advances in mobile devices, sensor-based technologies and data analytics will transform the shopping experience soon rather than later.
Retailers are busily adding apps and developing mobile loyalty programs, but Minyard Sun Fresh Market has rolled out an "app-less" shopper engagement program the lets users access a detailed mobile experience by sending a text.
Starbucks' mobile commerce platform is driving growth and now there are plans for it to be the cornerstone of new opportunities. If successful, the stars Starbucks uses to reward loyalty members could become a kind of mobile currency.
Retailers are rolling out back-to-school programs and while sales on notebooks and pens are traditional, stores are increasingly turning to more non-traditional, digital means to promote shopping events.
Claiming the current free service is "unsustainable" for retailers and logistical suppliers, John Lewis, the U.K. department store chain, is introducing a £2 charge for click-and-collect orders under £30 starting July 28.
Google has added in some new shopping features to help encourage users to make purchases and released Eddystone, a new, open format for beacons. The first enhancement to Google shopping affects product listing ads on mobile devices.
Shoppers spent $75.8 billion using mobile apps and browsers in 2014, nearly a 25 percent jump from the year before. By the end of 2015, m-commerce is expected to reach $93.6 billion, according to new research by Javelin.
There's new evidence to suggest that proximity marketing delivered through a beacon network is reaching that most coveted demographic: millennial moms. More than one out of every three millennial moms are now reachable via location-based engagements while they're shopping. (Photo courtesy of inMarket)