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The retail industry has been collectively pursuing mobile shoppers, and for good reason. But new data from Javelin Strategy and Research suggests that mobile may not be growing quite as rapidly as some think.
Digital interactions are expected to influence 64 cents of every dollar spent in physical retail stores by the end of 2015, but retailers could be misplacing priorities in how they use digital devices to connect with shoppers. The "digital influence" on traditional brick-and-mortar retailers' sales is growing at a rapid rate, according to a new report by Deloitte Digital. As recently as 2012, digital influenced just 14 cents on every dollar.
Retailers are grappling with a lot of new technology, and few have held more promise or posed more predicaments than beacons. But now that beacons have been in the field for a year, it's a good opportunity to look back on the lessons of pilot programs that have been launched and what the future might hold.
Bed Bath and Beyond is using a universal scanner featuring augmented reality for its mobile app to enhance its annual wedding registry catalog called the Howbook. The technology adds interactive product hotspots directly to the pages of the catalog and makes the app capable of scanning UPCs, QR codes and the product hotspots.
While many retailers are optimizing their mobile strategies to improve the in-store shopping experience, the latest update at Macy's seems to capitalize more on consumers ready to make a purchase on their device.
E-commerce giants like Amazon and eBay may be getting all the plaudits for mobile sales, but new research indicates that brick-and-mortar retailers are getting savvier about leveraging mobile not only for digital sales, but for in-store sales as well.
Every retailer is scrambling to get into the palm of their shopper's hand with new mobile initiatives, but according to research from Forrester and the National Retail Federation apps may not be the way to go for everyone.
Dick's Sporting Goods has been busy trying to blur the lines between its in-store and digital experiences lately, and it appears those efforts have paid off in large part thanks to an initiative encouraging in-store mobile use.