In the United States, 37 percent of mobile users reported comparing prices on their smartphones while shopping in store locations. According to a GfK survey, 39 percent of these same U.S. shoppers are getting in touch with a trusted person for product advice.
Target has updated the integration between deals and shopping lists on its mobile app as part of the retailer's continuing quest toward what it calls a bricks-and-mobile strategy.
Home Depot is leveraging mobile to better enable associates. The home improvement chain has rolled out new smartphones to employees with an enhanced interface and the ability to check inventory, locate items and access product descriptions.
Amazon has opened its first brick-and-mortar location on the campus of Purdue University, dubbed Amazon@Purdue.
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Shoppers are increasingly using mobile devices before and during grocery shopping trips, and mobile messaging is proving to impact purchases.
Brick-and-mortar retailers have been hearing it for years now: Shoppers are coming to your stores, playing with your merchandies and buying on Amazon. The practice known as "showrooming" has been hailed as the death knell for traditional stores, but after a busy holiday season full of in-store shopping, it appears that the playing field has been leveled. If not flipped entirely.
Macy's made waves when it announced plans to close 14 stores and cut jobs in early spring of this year in order to focus more on digital platforms and its omnichannel strategy. Both mobile web and mobile apps will be a priority going forward, according to R.B. Harrison, Macy's chief omnichannel officer.
Beacon adoption at retail is about to get a boost with 1 million free Bluetooth beacons soon to be handed out to merchants. ShopX, a retail platform for workforce management, announced it would give away 1 million units of hardware and the software to go with it, for free. The move is intended to deepen ShopX's engagement with retailers.
As it tries to get its finances in order, Tesco has announced the launch of its Google Glass shopping app, which has been in the works since June 2014.