Whether it’s mobile payment fiascos, PCI security changes, E-Commerce hiccups at your largest rivals or new CRM legal hurdles you now need to clear, FierceRetailIT lets you know first. Sign up for our free weekly email newsletter today!
Bed Bath and Beyond is using a universal scanner featuring augmented reality for its mobile app to enhance its annual wedding registry catalog called the Howbook. The technology adds interactive product hotspots directly to the pages of the catalog and makes the app capable of scanning UPCs, QR codes and the product hotspots.
While many retailers are optimizing their mobile strategies to improve the in-store shopping experience, the latest update at Macy's seems to capitalize more on consumers ready to make a purchase on their device.
E-commerce giants like Amazon and eBay may be getting all the plaudits for mobile sales, but new research indicates that brick-and-mortar retailers are getting savvier about leveraging mobile not only for digital sales, but for in-store sales as well.
Every retailer is scrambling to get into the palm of their shopper's hand with new mobile initiatives, but according to research from Forrester and the National Retail Federation apps may not be the way to go for everyone.
Dick's Sporting Goods has been busy trying to blur the lines between its in-store and digital experiences lately, and it appears those efforts have paid off in large part thanks to an initiative encouraging in-store mobile use.
On his late February earnings call with analysts, Target CEO Brian Cornell said the company's first priority was "to drive industry leading digital sales growth" and "become a leading omnichannel retailer." Subsequently, Mr. Cornell and his team began to provide analysts with some answers on how they intend to achieve those goals.
In the United States, 37 percent of mobile users reported comparing prices on their smartphones while shopping in store locations. According to a GfK survey, 39 percent of these same U.S. shoppers are getting in touch with a trusted person for product advice.
Home Depot is leveraging mobile to better enable associates. The home improvement chain has rolled out new smartphones to employees with an enhanced interface and the ability to check inventory, locate items and access product descriptions.