Topic:

In-Store

Latest Headlines

Latest Headlines

Cincinnati grocer uses IoT tech to reach shoppers in-store

An independent grocery store in Cincinnati may represent the "store of the future" with many new IoT technologies, including beacons, digital signage and kiosks. 

Mobile growth slower than expected as retailers fail to impress

The retail industry has been collectively pursuing mobile shoppers, and for good reason. But new data from Javelin Strategy and Research suggests that mobile may not be growing quite as rapidly as some think.  

Digital influences 64% of brick-and-mortar spending

Digital interactions are expected to influence 64 cents of every dollar spent in physical retail stores by the end of 2015, but retailers could be misplacing priorities in how they use digital devices to connect with shoppers. The "digital influence" on traditional brick-and-mortar retailers' sales is growing at a rapid rate, according to a new report by Deloitte Digital. As recently as 2012, digital influenced just 14 cents on every dollar.

Beacons: One year later

Retailers are grappling with a lot of new technology, and few have held more promise or posed more predicaments than beacons. But now that beacons have been in the field for a year, it's a good opportunity to look back on the lessons of pilot programs that have been launched and what the future might hold.

Home Depot rolls out mobile tools for spring

Spring has long been considered the home improvement retail sector's holiday season equivalent, and Home Depot is taking the opportunity to add some new features to its mobile strategy.

Bed Bath and Beyond launches augmented reality for wedding registry app

Bed Bath and Beyond is using a universal scanner featuring augmented reality for its mobile app to enhance its annual wedding registry catalog called the  Howbook. The technology adds interactive product hotspots directly to the pages of the catalog and makes the app capable of scanning UPCs, QR codes and the product hotspots.

Macy's updates app to sort items by proximity

While many retailers are optimizing their mobile strategies to improve the in-store shopping experience, the latest update at Macy's seems to capitalize more on consumers ready to make a purchase on their device.  

Retailers shift mobile focus from sales to enrichment

E-commerce giants like Amazon and eBay may be getting all the plaudits for mobile sales, but new research indicates that brick-and-mortar retailers are getting savvier about leveraging mobile not only for digital sales, but for in-store sales as well.  

App development costs deterring some retailers

Every retailer is scrambling to get into the palm of their shopper's hand with new mobile initiatives, but according to research from Forrester and the National Retail Federation apps may not be the way to go for everyone.

Dick's uses in-store mobile to drive digital sales

Dick's Sporting Goods has been busy trying to blur the lines between its in-store and digital experiences lately, and it appears those efforts have paid off in large part thanks to an initiative encouraging in-store mobile use.